Using Free Advertising Avenues
My last post is a video of the new arrivals on my Ruby Lane and Trocadero stores for the month of November. Easy to do, use your Windows Video Maker, purchase your music and piece together your pictures. I like to tell a story. I see it like I am putting on a fashion show of vintage jewelry! I then use a venue such at You Tube to post the video and invite my customers to preview it. Costs nothing but the music and your time.
I like to use this to capture new customers who might not look for jewelry in the second hand market. I don't think anyone is really recreating the wheel out there, vintage is well made and also a nice investment, not disposable like most of the new stuff being produced off shore. The demographic of You Tube is the hip15-35 year old crowd, these are the future collectors that are starting to drive the second hand market. They currently are looking for decorative pieces for the home at Estate and Occasional sales for their homes.
Either way it is fun and I like the music, I hope you enjoy the show. You can also check out some of my other videos at: http://www.youtube.com/watch?v=mI3NwHg2uQY
I like to use this to capture new customers who might not look for jewelry in the second hand market. I don't think anyone is really recreating the wheel out there, vintage is well made and also a nice investment, not disposable like most of the new stuff being produced off shore. The demographic of You Tube is the hip15-35 year old crowd, these are the future collectors that are starting to drive the second hand market. They currently are looking for decorative pieces for the home at Estate and Occasional sales for their homes.
Either way it is fun and I like the music, I hope you enjoy the show. You can also check out some of my other videos at: http://www.youtube.com/watch?v=mI3NwHg2uQY
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